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Search engine optimization is the process of developing a Marketing /technical plan to improve visibility within one or moresearch engines. At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution. But it makes sense when you think about it -- marketers have the firmest finger on the pulse of your consumer persona. You can track the number of conversions and leads, visits to your website, and much more — giving you plenty of valuable insight to help grow your business. "Marketing is being able to understand a customer or potential customer’s pain points, and effectively communicate and articulate how your product or service can solve that issue." If the four Ps are the same as creating, communicating, delivering, and exchanging, you might be wondering why there was a change. As such, these words fail to capture all the activities of marketing. If you have a social media strategy — and you really sh...

Our activities range from producing specific information that organizations can put into practice immediately to longer-term research that anticipates advances in technologies and future challenges. Current or former employees, business partners, contractors, or anyone who has had access to systems or networks in the past can be considered an insider threat if they abuse their access permissions. Insider threats can be invisible to traditional security solutions like firewalls and intrusion detection systems, which focus on external threats. But, of course, the convenience of connected data also means threats from bad actors can do a lot of damage. Cybersecurity initiatives are essential to protecting our data and thus, our way of life. Penetration testers are ethical hackers who test the security of systems, networks and applications, seeking vulnerabilities that could be exploited by malicious actors. As the cyberthreat landscape continues to grow and new threats emerge -- such as...